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The Dead Horse Theory Illustrated
The Dead Horse Theory Illustrated is a humorous take on how organizations persist with ideas, projects, structures, and ways of working long after they have stopped creating value. Through more than 60 illustrated “strategies for riding a dead horse,” the book exposes the absurd behaviors organizations use to avoid admitting that something no longer works.
- Författare
- Oscar Berg
- ISBN
- 9789198841541
- Antal sidor
- 94
- Källa
- Amazon
- Ämnen
- Förändringsarbete
Om
The starting point of The Dead Horse Theory Illustrated is simple: when you discover that you are riding a dead horse, the best strategy is to dismount.
In modern organizations, however, things are rarely that simple.
Instead of stopping an initiative, abandoning an outdated practice, or acknowledging that something no longer works, organizations often respond with increasingly elaborate strategies: reorganizing, rebranding, introducing new technology, outsourcing, creating committees, changing incentives, commissioning studies, or simply trying harder.
In The Dead Horse Theory Illustrated, Oscar Berg turns this familiar organizational behavior into a visual and humorous exploration of more than 60 different ways to keep riding a dead horse.
Behind the humor is a serious message about change, leadership, organizational culture, and our tendency to protect established ideas and structures even when they have lost their purpose. The book also offers guidance on how to recognize a “dead horse” before too much time, energy, and resources are spent trying to revive it.